Conversion Rate

Stay in touch with cards and newsletters. Make sure your prospects know you're always there, ready to help them.

Print and use benefits lists. Give people the list of every benefit of buying a particular product or service, and buying it from you.

Entertain, wine and dine your prospects. Get to know them.  Do the deal in style.

Always have stock on hand. Managing your stock will win you the 'need it right now' prospect purchases.

Make added value offers. Don't ever discount, it makes you look cheap.  Add value by giving extra bonuses and extra services.

Ask for the sale, confirm the sale. Never let someone leave until you've asked them to buy several times. Just confirm a purchase detail.

Use payment plans and financing. The easier it is to pay the more often people will buy. Make it so people who thought they couldn't afford it now can.

Flowchart your sales process. Know the steps you've go to take a client through before they buy, they test and measure.

Take credit cards, cheques and Eftpos. Don't give people an excuse to go somewhere else, make it simple for them to buy and pay.

Show clients a daily or weekly cost breakdown. Show them how their purchase will only cost a few cents a day or week.