Conversion Rate

Give a gift cheque towards purchase. Pay for the first part of your customer's purchase for them, they'll find it hard to refuse.

Up-sell, cross-sell, and down-sell. Don't just focus on one thing, give your customers options and ask which one they want to buy.

Use team member profiles. People don't buy from companies, they buy from people. Let your customers know a little about each of your team.

Increase your range and variety. Let them get everything they want from you, and make sure they never have to go anywhere else.

Collect a print and testimonial list. A third party endorsement always makes it easier for people to make their choice.

Provide product price listings. If you don't let them know you sell it, no-one will buy it. Very few customers know everything you sell.

One of our clients tested an idea for a "lunch-and-learn" free educational seminar series, and got two new accounts in the first week alone! What free education do you provide for your customers?