Dr S Manaharo tested opening his practice different hours. In the first week alone, revenues were up $2,000. What hours are you open? Could you test other hours?
Michael Poole tested out a killer postcard idea to sell his medical testing services. A mere $500 investment in the test returned a $900,000 total profit! Letters, postcards, emails. Test them all.
A supermarket tested a 'double your money back' guarantee on five categories of grocery items. Business in those categories doubled quickly. Testing like this is cheap, and the risk is low, with large return.
Dr Stan Lewis generated 15 new patients a week by simply saying a different series of phrases to his patients as they left his office. Have you scripted your 'pitch.' You can test it and refine it. Wow what a difference it makes.