Prospecting

Place an internet webpage. If you don't want to maintain a website, at least design a page and make sure it's promoted, and linked to as many other sites and discussion groups as you can.

Nominate to receive tender lists. There's much business to be had, if you can prepare good tender proposals.

Create an industry newsletter. Get everyone in a particular industry to know you as the expert by publishing a newsletter that you send to everyone.

Chase new leads through magazine advertising. You're really targeting your audience now, be sure to make your ad look like it belongs in the magazine.

Design new product packaging. Stand out from the crowd and make sure your product is the right colour, the right size, the right shape and sells itself.

Create brochures for your business. Give yourself some credibility. Don't expect them to sell, but use them to help you sell.

Jerry Alman had never called back any of his past clients. Doing only the most basic, non-threatening approach, he generated two referrals right away. One worth $10,000. The other worth $7,000.

Michael Gurry generated $300,000 of annual premiums with just one telemarketing tactic he successfully tested. Telemarketing can work for you. Your customers will appreciate your efforts.

Send a direct mail letter test to just 5 or 50 targeted prospects and see what response you get before sending it to 500 or 5000.

Doug Hughes used a nifty partnering approach with a synergistic company in the tech industry. The first deal he tested brought in an extra $396,000 in sales. Partnerships and joint ventures. How can you use them in your business?