Transaction Frequency

Offer free trials of your products/services. They'll be hooked, it's easier to get someone to try than it is to buy. But, just try getting them to give it back.

Tell your magic story in writing. The more they know about you the stronger the relationship, so let them know as much as you can about you and your business.

Keep in regular contact with customers. Nothing beats asking your past customers to come back even more often.

Streamline your customer service. Make sure people know they're getting good service and give it to them without getting in their way.

Give better service, make your customers feel special. They'll enjoy buying from you and want to come back time after time.

Create a purchase reminder system. Follow up and remind people to buy every time they should be making a purchase.

Ask customers to come back. By phone, by fax, in person, just keep in touch.

Provide a shopping list for customers. Remind them of what they need to buy and have your details and promotion on it to make sure they buy from you.

Run a customer fax out sale. If they can't come in, they can fax you their order. Make sure it's just for past customers.

Run co-operative promotions to your database. Promote other peoples' products and services to your database and collect a commission in the process.