So you're already good at winning business! But the rigors of competition make consistent performance a constant challenge. And it's very easy to get entrenched in the norms and practices of your own industry and market.
Why is it that the best athletes undertake more training and professional development than the lesser performers? Surely they don't need it as much.
What they realise is that when it comes to skills, you don't stop at understanding. Mastery comes from practice. Practicing what works, and changing what doesn't. Knowing the difference is hard to tell when you are looking at yourself, especially when you are getting that good. Which one of us can honestly say that we see ourselves as we truly are?
A sales coach is like a personal trainer. Someone who knows the sport of selling. Who has achieved mastery themselves. Who can help you identify the finer points of your strengths and weaknesses, and show you ways to work on them so that you continue to improve your own game.
At this level, your biggest competition is yourself. But even high achievers can experience problems in consistently winning business. This is usually due to relative weakness at some point in the sales process. Often it's a blind spot, or a 'home truth' you don't want to admit to yourself.
An Edensilk Sales Coach will meet with you at an agreed frequency, usually once a month, to help you examine:
lost sales and why
business won and why
delayed orders and why
overall effectiveness of current sales strategies and tactics
Personal sales coaching goes way beyond sales training to hone in on your particular needs. It may include elements of testing and psychological profiling as needed.
If you are already better than most sales people you know; imagine how good you could be with personal coaching?
In elite sports, tiny improvements can mean the difference between gold and silver medals. In the sport of selling, there are no prizes for second best. The winner takes all.
Imagine the extra income you could generate, for no extra effort, if you reduced your lost sales by just 5%.
Sales coaching pays for itself many times over. So business owners owe it to themselves, and to their best performers, to invest in the people who provide the greatest return on that investment.
PS On occasion we have been called on to do remedial coaching with a view to establishing whether a person should be retained or dismissed. This can lead to a dramatic turnaround in the performance of an individual where a particular weakness is discovered and overcome, which can be good news for all concerned.
Comment