Testimonials

Below are some comments that have been made by some of our clients about products we've supplied and services we've performed for them.

Whether yours is a small or a large operation, we can tailor a programme of interventions that will transform your business results.

Thank you for your assistance in the recruitment and selection process of a new sales staff member for Rayner & Associates. We are very pleased with the candidate that your procedure has turned up. Having been in business over 20 years, we have never used a method such as this, but believe that we have been successful in finding a sales performer to fit our dynamic team. Of course, time will show to what extent our newest employee will thrive. But to date your search process has resulted in what looks like a great match.

Your interview preparation and technique were quite rigorous, and I'm satisfied with the end result. I've also appreciated that, quite simply you've done what you said you would do. We are happy to recommend your services in this regard.

Mark Rayner, Principal, Rayner & Associates - Perth. Click here to view the original testimonial

Earlier this year Roy Weston State Support Office was introduced to the Sales Activator by a member of the Edensilk team and we immediately saw the potential for development within our group.

Although we continue to deliver our own internal sales training programmes, the Sales Activator has given us an additional resource to draw from, as well as a more effective way of our teams practicing and perfecting the sales process on an ongoing basis.

Thank you for your input in providing training in the use of the Sales Activator so we had a better understanding of the best ways to implement the tool for ourselves. Where some of our sales people struggle with the difficulty of role play in what can sometimes be described as an artificial environment, this tool has given our group the resources and ideas we need to stimulate and refresh our teams. The training sessions are now more interactive, with sales teams drawing on each other's knowledge to improve the whole sales effort and results.

Your accessibility and true belief in the system has been invaluable. We look forward to continuing to improve our business as a result of working with Edensilk and the Sales Activator."

Jenni Wood, Academy Trainer, Roy Weston State Support Office - Perth. Click here to view the original testimonial

Feedback on two day sales and marketing training course

Just thought I would offer you some feedback for the training course you delivered recently. We were seeking someone to deliver material which would:

Sandy very effectively tailored her presentation to suit the franchisee environment, making the material and delivery both relevant and highly beneficial for all attendees.

From my point of view the course went well and was pitched at the best level to deliver maximum value and impact to the individuals in the room. They were exposed to areas they weren't expecting to have covered and the result was a bit of a rude awakening for them - exactly what was needed so that they could better appreciate the disciplines needed to be successful.

I have had very positive feedback from the franchisees who attended the course at the time, and since putting some of the new skills in place. We are very happy to give a solid endorsement to Sandy and her ability to present sales and marketing training tailored to the needs of an organisation. Thanks for your input to Scream Savers.

Roger Gregson, General Manager, ScreamSavers - Perth.  Click here to view the original testimonial

I write offering some feedback and sending my thanks regarding the sales training out team has recently been receiving.

We have found it really worthwhile to participate in your workshops covering the valuable material in the Sales Coaching Workbook. As we continue to use and apply this proven material, we have experienced immediate and measurable successes. Even areas we initially didn't think were applicable have proven to be practical and useful in terms of achieving better selling systems and skills.

The sales team at PC Locs has generated real benefits by practicing and implementing your workbook knowledge, and integrating it with our own scenarios. Although we've had training in techniques previously, this time the application to our own style of business and learning has made all the difference.

We would recommend not only taking the time to go through Edensilk's 'Sales Coaching Workbook' material, but to apply the knowledge specifically to your own business for real results."

James Symons, National Marketing Manager, PC Locs - Perth.  Click here to view the original testimonial

Regarding the recruiting services of Edensilk Pty Ltd

While we were searching for a replacement sales representative, Sandy contacted me at a timely manner. Having already searched the market without finding anyone, we were more than happy to receive her offer of finding a sales superstar.

The result was great - we got the person we wanted, and didn't have to spend the time sifting through resumes. Sandy was able to find the right sort of fit for our business, as well as bring someone to us who had good sales capabilities.

Sandy is a likeable and trustworthy person, and I like doing business with her."

Mike Trimble, State Sales Manager, HR Products - Perth. Click here to view the original testimonial

Sandy

A brief note following your presentation at our Regional Conference held last week.

The two day conference was very much a success and your presentation on "Ensuring Continued Success" within our sales environment, assisted greatly in achieving that success.

You were able to capture and delivery very positively the message that I was keen to convey.

Thank you and well done on your efforts."

Phil Goodall, Regional Manager - Western, International Paint - Perth. Click here to view the original testimonial

We engaged Edensilk to be the agent of change we needed, to assist with sales training and recruitment of another sales staff member (among other things). We write to thank you for your involvement in this recruiting process as Ben is leaving after three years of great service.

Having not used a third party for recruiting before, Paul took the time to outline the process of professional assessment required, and give us the confidence of using his different mode of operating. We were pleased to secure a superstar based on his recommendations, as we were not comfortable in being able to find someone good enough for our requirements. We greatly appreciated Paul's deeper analysis of the selection criteria, and were extremely happy with the candidate chosen. Ben's personal character reflected well the ethos of our company, and his profile closely matched the requirements of the position.

Ben brought with him fast learning capabilities, and used his extensive professional skills to develop strategic partnerships for our company. Although he was new to sales initially, we are very pleased with the legacy of loyal customers he leaves behind, and more than satisfied with the income and revenue requirements he maintained for the business.

We believe Hardware House has developed a strong and professional business culture as a result of working with Edensilk, and greatly appreciate the global perspective your methods have put in place for us. As a working director, I have highly valued the 'helicopter view' Paul has provided - I'm more confident now that ever, businesses need external consultants giving wise counsel."

Rod Cridge, General Manager, Hardware House - Perth. Click here to view the original testimonial

Dear Jeff,

On behalf of Curtin University of Technology (VTEC), I would like to thank you for delivering the Time Management Workshop at our Esperance Campus, on Tuesday 30th August 2005. Your time and expertise was greatly appreciated.

I am aware that staff, including myself, have adopted many of the skills learnt at the workshop especially the "Got a Minute" meetings.

The feedback that I have received from attendees so far has been very positive which is terrific.

I will be contacting you later this year to discuss the possibility of delivering the same time management workshop, to the remainder of our staff in 2006.

Helen Fitzroy, Manager of Training, Curtin University of Technology - Esperance campus. Click here to view the original testimonial.

Cape Grace Wines was established over 7 years ago and Dene Marfleet has been our accountant from that time. His reputation preceded him and we have been extremely happy with the quality service he provides.

Dene helps with our end of year tax accounts, business planning and cash flow management throughout the year. He understands the wine business and is much more realistic than other accountants we have used in the past. He's not just a bean counter he looks at things from a small business perspective, is very hands on and give practical solutions.

Accountants can be intimidating, however Dene is very approachable and the financial expertise offered is invaluable."

Karen Karri-Davies, Proprietor, Cape Grace Wines - Margaret River. Click here to view the original testimonial.

Dear Paul,

We've had such a significant improvement in business efficiency and productivity that I had to write and thank you for the great 'Time Management' workshop you conducted with PC Locs. Training our whole team, and especially the sales staff, in this area of skill where we didn't have expertise, has revolutionized our business communications.

We appreciate your willingness to work within our time frame, at our pace, and in those areas where we wanted to focus, without bringing your own agenda. These simple and highly effective techniques have made perfect sense in our business, and produced very real results. Although it takes practice not to revert to the way we've previously done things, actively choosing your methods has been well worthwhile.

We have already, and will continue to recommend the services of Edensilk. Thanks Paul."

James Symons, National Marketing Manager, PC Locs - Perth. Click here to view the original testimonial.

Dear Paul,

Even though we've suspended the Sales Coaching I've been receiving from you, I wanted to express my thanks for those services. Your teaching style and content are among the best I've received in my 25 years of experience in selling!

You've been able to help re-establish my perspective and refresh all the relevant selling principles. Thank you for bringing your experience in teaching to bear, giving me relevant and practical assistance in the various aspects of selling.

For anyone interested in gaining re-focus or wanting to refresh their selling skills, I'd recommend you without hesitation. Thanks Paul.

Geoff Harben, General Manager Public Sector Business Development, Ernst & Young - Perth. Click here to view the original testimonial.

Dear Paul

I write to thank you for the very comprehensive and flexible business services you have provided, and are still offering our company. Your broad range of expertise, and your holistic approach to running a business make sense, and produce effective results. From the outset, your approach of listening to our needs and allowing flexibility in the areas we want to work on at the time, make working with you both a pleasure and highly practical.

Your professional business building strategies have made huge differences to the way our business operates, resulting in us establishing more unified and consistent procedures across all our processes. We also now have a very strong, unique, methodology and we have been able to develop and benefit from what NRG FORCE offers.

Both myself, and my staff value your qualified and fresh ideas in strengthening our business. Thank you for your input in developing our company story and growing our business.

Rocky Amatulli, Managing Director, NRG Force - Perth. Click here to view the original testimonial.

Hello Paul

Well, I am freaking out here. I can not explain how weird it feels that for the first time in the 3 years I have not been interrupted within a 20 minute period. We have just done our first 1.5 hour concentrated time and I have got a stupid amount of work done with not one interruption. Any way, I have to go and see it a few people have got a minute now.

James Symons, National Marketing Manager, PC Locs - Perth. Click here to view the original testimonial.

For over six years Dene Marfleet has been the nominated auditor for Hillarys Yacht Club. During this time his principle function has been auditing, however he has also provided very useful advice on business management. In particular his review of our asset management systems and the subsequent streamlining was excellent and has saved the Club substantial time and money at the end of the year.

On a personal note, his sense of humour and casual approach is a refreshing change from formal accountant/auditor relationships. We really appreciate the continuity and level of service we receive from Dene.

He delivers sound advice and information, in accordance with accountancy standards, in a professional and timely manner. He is very flexible and will do a lot of running around to ensure that at the end of the day we get what we really want. I recommend Mr Dene Marfleet to you.

Dennis Allison, General Manager, Hillarys Yacht Club - Perth. Click here to view the original testimonial.

We have worked with Jeff Austin from the Kalgoorlie Edensilk office for over 12 months and have found his business knowledge and coaching skills absolutely excellent.

When I think about the assistance that Jeff has provided to our business I can't help but reflect back to my time as a regular soldier in the Australian Army. A strange thought I know, but there are many similarities between the Army and business. Sometimes in life you think you are working at your limit, doing your best, pushing yourself to the limit and then someone pushes that limit a bit further. Much further than you ever thought possible. Like the Army, business is also about teamwork and even if you are a small business, wanting to grow to a big business, you can't do it alone. We have found the service of Jeff and the Edensilk team invaluable and highly recommend their service to anyone that needs an elite team behind the lines.

Steve Neal, Neal.IT - Esperance. Click here to view the original testimonial.

Since taking part in Edensilk's cash collection workshop we have set up a much more efficient system at NRG Force to make sure money comes in quickly - without needing to chase.

Using Paul's recommendations we adapted the process to fit our needs and since we set it up haven't had to make a single call for late payment. Instead, by being more organised up front means money flows in much easier and no need to waste time with loads of follow up calls.

We'd recommend it to anyone who needs to improve cash flow.

Susan Parker, Accounts Manager, NRG Force - Perth. Click here to view the original testimonial.

Dear Gary

I want to take this opportunity to thank you very much for the work and services you have provided to my company these last few weeks.

Having been in business for myself these last 22 years, rarely do I provide a testimonial unless my expectations have been exceeded, and I am pleased to say that you not only fall, but easily lead in that category.

The areas that impressed me the most were your prompt communications, the willingness to work all hours of the night, day and weekends to deliver on my projects and most importantly, you never backed away from any task I threw at you as being in the "too hard" or "just not viable" basket.

Your service to this end has been, outstanding!

Maurice Oteri, Managing Director, FireSTAR Internet Pty Ltd - Perth. Click here to view the full testimonial.

Dene Marfleet has been our accountant for the past few years and we're more than happy to provide a reference for his services.

Four Corners Travel has been trading for 24 years and we've used a couple of accountants in this time. We were please that Dene was referred to us by our book keeper, Leanne. Our discussions with Dene on a regular basis have proved a real benefit to our business.

It is well worth getting together to discuss our past and present performance and we really appreciate his advice on financial issues going forward. He has definitely helped us improve our bottom line.

Bill Macindoe, Managing Director, Four Corners Travel - Perth. Click here to view the original testimonial

Dear Jeff

Just a short note of appreciation for all your efforts in 2004 to assist us with the new logo and branding strategy for Dynamic Safety Solutions.

We are sure you will agree, the new look is very impressive.

Cameron Blyth, Managing Partner, and Tracey Blyth, Partner, Dynamic Safety Solutions - Perth and Kalgoorlie. Click here to view the original testimonial.

I entered into discussions with Paul Curtis without a great deal of conviction, having recruited many sales people over my years in sales management, and I've tried quite a few recruitment systems!

The system Paul has developed, while employing key principles similar to those I have used previously, is different in many ways. It is proving, challenging, and it certainly concentrates the mind of the interviewer as well as that of the interviewee.

Edensilk's structured selection process eliminated a raft of people that would otherwise have become part of my sales team.

I have employed two people using the system, both of whom are proving to be very good choices. Their attitudes, behaviour and results to date support the wisdom of my decision to employ them.

It's my belief that the Edensilk system, intertwined with component parts retained from our previous recruitment structure, delivered two great people and saved me the pain and the cost of employing the wrong ones.

For the system to work, I believe the interviewer needs to be fully committed to the course laid out by Edensilk. I elected to watch, listen and learn from Paul while he demonstrated on the first three candidates, and then I ran with the process solo from there. It's fun; but it's not for the faint hearted!

If you hate to waste time, money and energy employing the wrong people; have made a few blues in the past; would like some help; but still want to stay directly in touch with the process; then this is a system worth your serious consideration.

Bob Barnett, Sales Manager, WA Business News - Perth. Click here to view the original testimonial.

Gary Pudney of Edensilk built our website through which we sell our merchandise through an Edensilk Shopping Cart. Edensilk continue to maintain our site.

The service provided by Edensilk has been exceptionally good. Our website was built with very little input or assistance from ourselves, whilst we were consulted throughout. The end result has encompassed all our requirements very thoroughly and is both creative and clear. The maintenance provided has been very efficient and caring.

Edensilk have provided beyond the call of duty in looking after us at Feral Brewing Company and we have no hesitation in recommending their services.

Gillian Lamont, Company Secretary, Feral Brewing Company - Perth. Click here to view the original testimonial.

Dene Marfleet has been our family and business accountant for the past four years since the new GST system was brought in. Previously we had an advisor for over 28 years, but hadn't realised how poor the service was till we switched to Dene. He's a great discovery - providing an excellent, efficient and reliable service, always on hand when we need him.

Our family business, SC Constructions, has grown significantly in the past few years. Thanks to Dene our end of year tax returns have been a smooth and fast process, plus with his regular advice we've maximised our superannuation and preserved cash flow.

We would recommend Dene to everyone for quality, practical advice and expertise delivered in a professional and friendly manner. We thought it'd be difficult to change over but it wasn't and has been well worth it, should have done it years ago.

Julie Coghlan, Director, SC Constructions - Roelands. Click here to view the original testimonial.

Jeff Austin was contracted to our company to rebuild and then present our forward selling program (BAR) to our small to medium clients across our regional WA branch network.

In the past we had used an external company to present their version of a forward selling program. We had very little input into the structure of this plan and therefore lost ownership of something that was for our clients.

Once the content of the BAR program was agreed upon by ourselves and Jeff, he put together a very professional Power Point presentation to present to our clients.

He then facilitated all training for the BAR program for our account executives prior to the presentations to our clients.

The presentations were delivered in a highly professional manner by Jeff and we had fantastic feedback from our clients in relation to the informative and interactive presentations.

The program was very successful for us and we will be using Jeff again next year.

Andy Cameron, General Sales Manager, HOT FM RadioWest - Bunbury. Click here to view the original testimonial.

After some initial scepticism from our Sales Team, the unanimous conclusion was that the Edensilk Program was a great benefit to all concerned. Most felt that the program introduced some new elements, which will be a huge advantage to them in the future. However, all participants agreed that you were able to reinforce the basic principals in a clear, concise and calm manner presenting the various elements in an uncomplicated order and with a very logical outcome. In particular I think they all have become more proficient through better planning and time management. We have certainly improved our number of interviews and I'm certain that our conversion rate has improved.

On a personal note I found the sessions that I attended to be very informative and I could sense a feeling of anticipation and excitement in the room, which can be a rarity when confronted by a compulsory Training Session. Your "Best 48 Minute Time Management Program" is in use and has eliminated most, if not all, the major distractions we were experiencing within the Sales Team. I have also adopted the system and found it has improved my productivity immensely.

Paul, thank you also for your assistance with our Recruitment, we have found a super star or two. The system certainly sorts out the winners from the rest and by eliminating any uncertainty in the process, will maximise our recruitment time and uncover some dynamic Sales people. Once again Paul thanks for your assistance over the past year, I have found both you and your staff extremely professional and courteous.

Allan Blair, Marketing Manager, Access 31 - Perth. Click here to view the full testimonial.

Dear Dene

Thanks for all your help over the past eight years. We are very grateful that you not only provide an excellent accountancy service, but also a high level of general business support. The recommendations you have given us over the years has helped ensure the success of our company.

Our quarterly meetings are a great opportunity to air any concerns we have in the business and the advice you have given us has really helped our growth.

The customer quality control process you suggested has been well worth setting up. It is ensuring we quickly address any issues that arise and it will make sure we continually monitor our level of customer care.

Thanks to you, we're much better at budgeting now and the guidance you have given us on business planning has been invaluable.

I've dealt with loads of accountants in the past and you are certainly head and shoulders above the rest. Your friendly approachable nature makes it a pleasure to work with you and I look forward to a long lasting relationship.

Leanda Blank, General Manager, Harvey World Travel Fremantle - Perth. Click here to view the original testimonial.

I started working with Jeff acting as my business coach (through DSR Business Coaching and later Edensilk) in July of 2003. In March of 2003 I was appointed to my first senior management position and after three months found myself struggling to cope with the step up in workload, responsibility and personnel management. When I started to work with Jeff he spent significant time with me assessing my situation, strengths, abilities and my weaknesses. Having done this Jeff and I worked on a strategic plan that was designed to address my weaknesses and make the most of my strengths and in the following financial year our station achieved 10 of our monthly budgets and finished with 106% of our annual budget.

Jeff has also assisted my station with our forward selling programme, delivering seminars to clients and training and motivating my sales staff. During this period the sales team found themselves re-focused and, as a direct result of Jeff's involvement, have written a record amount of revenue for this programme.

Jeff always presents himself in a professional manner sharing his knowledge and experience while maintaining confidentiality of client information at all times. I would strongly recommend Jeff's services to anyone who is in business.

Ross Beckett, Station Manager, 747RadioWest/102.3HOT-FM Esperance - Esperance. Click here to view the full testimonial.

Over twenty years in food manufacture and business consulting has taught us to be cautious when it comes to selection of outside resources. We had been looking for a marketing agency with which we were entirely comfortable for some time and it was only after two or three years of searching and networking that we identified Edensilk as the right resource for us. Your regular monthly e-newsletters gave us excellent insight into the range of competencies that Edensilk has to offer and our initial personal encounters have confirmed to me that we can work together. We have also been re-assured that the business development agenda which we shall tackle together will be set by our particular needs and not some generic marketing strategy based on text-book management techniques.

We are happy to relate that our experience of Edensilk to date has confirmed, absolutely, the wisdom of your appointment. Apart from your own obvious expertise, access to your wide range of contacts had helped us grow several of our marketing related projects and we have much great confidence in the practical verbal advice which you have given us based on your own experience than we would have if that advice had come in an appropriately edited, no doubt, "one-size fits all' written document straight from a word processor.

We have exciting plans for our immediate future, as you know, and we feel very confident that, with your help, we shall not only make them happen but also succeed beyond our original objectives and expectations.

Tony Addiscott, Director, Photoland, Alexander Heights - Perth. Click here to view the full testimonial.

I am writing to thank you for the assistance Edensilk has given to WiredCity as it expands its operations within Australia and world-wide.

The 'How to Hire a Sales Superstar' workshop and its implementation as a hiring process have been very worthwhile undertakings for WiredCity. Your assistance in the process of reviewing CV's, conducting phone interviews and assisting in personal interviews has been invaluable and enabled WiredCity to hire a strong team of sales professionals ... The new staff have already started generating good sales and a strong pipeline of prospects within the first three months of employment.

There are many challenges WiredCity faces and your workshops have and continue to assist in better equipping our company with the knowledge and skills to tackle these.

Thank you for your assistance.

Chris Farquhar, Managing Director, WiredCity - Perth. Click here to view the full testimonial.

... WiredCity has had a very good year sales wise which has kept me occupied with 80% signed within the last 4 months.  The two sales guys Chris and Bob have started very well and have already started to make a positive difference.  Thanks to you!  Your assistance this year is greatly appreciated.

Chris Farquhar, Managing Director, WiredCity - Perth. Click here to view the original email.

... Your assistance to me has been very encouraging. The methodology that has been imparted has enabled accurate process and assessment of the very difficult area of 'contact resulting in appointment'.

We know our product is good and effective for education but if we can't get it to them it won't sell. The wisdom you have shown me in the brief time we have had to date has worked. Receptivity of our target clients has increased with resultant interest and I'm sure will procure sales ...

I have learned over the past few years that selling is not an invasion on the person you are selling to. If you have a product that they would do well to take a good look at, you need the ally of wisdom to help procure their understanding. 

Paul, thank you for your wisdom and insight.

Keith Wood, Business Development Manager, Domain Group Australia - Perth. Click here to view the original testimonial.

I am writing to thank you for the assistance Edensilk has given to WiredCity as it manages its Australian business growth and the business strategies behind its worldwide sales and marketing.

The 'Strategy vs Tactics' workshop and the current work on 'How to Hire a Sales Superstar' have both been very worthwhile for WiredCity...

WiredCity has grown from a Perth startup to have operations in Sydney and the US and sales of 'IT Monitor' in Australia, New Zealand, North America and Europe.

Edensilk's workshops and advice have assisted WiredCity in understanding how important it is to have good tactical implementation of business strategy, manage external relationships with customers and shareholders, focus on a clear sales and marketing message and the processes required to ensure our company is client and sales focused.

This has been particularly important for WiredCity and its management team to understand as we have distributed worldwide operations, US shareholders, US divisional management and are building direct sales and distribution channels for 'IT Monitor' worldwide.

There are many challenges WiredCity faces and your workshops have and continue to assist in better equipping our company with the knowledge and skills to tackle these. Thank you for your assistance and I look forward to the good relationship continuing over the coming years in a mutually beneficial way.

Chris Farquhar, Managing Director, WiredCity Pty Ltd - Perth. Click here to view the original testimonial.

I must start by saying that the most difficult challenge in any business in finding the right sales performer who will give you the required results. MPL have used a number of different processes to find these elusive 'superstars' with varying degrees of success.

After asking Edensilk for advice, Paul Curtis persuaded MPL to undertake a particular 'employ a superstar' methodology. We were all very impressed with the process Paul described, and the proven results to date, but were slightly unsure of whether it would work in our case. We decided to give Edensilk a try.

Paul drafted the ad, short listed the applicants, and was involved with all the initial interviews and we were pleased to see three of the four short listed candidates qualify for a second interview.

As a result, we believe we have appointed the ideal candidate which we may not have found if we had used our conventional methods. Edensilk has provided MPL with a fantastic recruitment and selection process that we will certainly use again.

Thanks Paul for all you input and recommendations. I have every confidence that I will be able to report back in six months and exclaim how our 'superstar' smashed all the sales targets.

Conrad Winter, Sales and Marketing Manager, MPL Group - Perth. Click here to view the original testimonial.

I would like to express my gratitude for the sessions that you conducted for my staff. 

As you are fully aware, my staff were very set in the way they conducted their business and worked as individuals, and now there is more of a team emphasis.

The audio visuals with Chet were excellent, plus your input, which brought the test cases into reality with our line of business, and this has assisted us greatly. 

The time management segment certainly helped me personally, and I know Ron and the other staff have found the benefits.

Paul, I have no hesitation in recommending Edensilk and the Mega Marketing and Sales Program.

Michael Deering, Managing Director, Flightworld - Perth. Click here to view the original testimonial.

Paul has shown the ability to bring all members of our team into the discussions and now has everyone actively engaged in the improvement process. He has very diplomatically and professionally helped us see the weaknesses in old sales methods and to smoothly move into new and more effective ones.

It should be noted that Paul took the time to understand our business and adapt his efforts to our real-life requirements, rather than just to be generically prescriptive.

His ability to bring a professional outsider's view to bear on our company's methods without ruffling feathers or digressing into non-relevant areas has been most appreciated, and ultimately, of great value to our company.

Greg Kerr, National Director, Rainstorm Dust Control - Perth. Click here to view the original testimonial.

If you have a business with potential then you owe yourself the privilege of working with Paul Curtis from Edensilk.

Paul will bring you the opportunity of looking at your business afresh and he will work alongside you to develop effective ways to sell and market your products and services...

After spending time each week with my sales team, Paul has brought about a change in attitude and a desire to be more proactive (why didn't they ever listen to me?). This is already beginning to affect our sales results.

In the area of recruitment, we have now adopted a fundamentally different approach, and Paul's method has proven itself to be simple and very effective...

Martin Healey, Managing Director, Desktop Applications - Perth. Click here to view the original testimonial.

I have completed the Edensilk sales coaching course conducted by Paul Curtis and achieved measurably improved results immediately after the first session.  I found Paul to be a true sales professional and thoroughly enjoyed the experience. I learned not only how to improve my sales skills, but also how to grow and develop as a person ... I thoroughly recommend the Edensilk Sales course to any individual or Sales Manager looking to improve results and gain the edge over the competition. It is my intention to attend a refresher course in the future, because I am sure that I don't have all the answers, but I know Paul Curtis does.

Chris Johnson, IBM PSG Sales Person of the Year 2001, Stott & Hoare Business Computers - Perth. Click here to view the original testimonial.

Paul Curtis at Edensilk started working with me on my business in June 2002.  That's six months, so far.

The last six months have seen us dissecting Anvil Media, discovering what defines this business and where its strengths lay, where we should be concentrating our marketing efforts, discovering what our market likes about us and understanding the psychology of how buyers buy.  Even beginning to look at systematising everything we do.

Today, Anvil Media is still chaotic.  It's a work in progress.  But, where I had no idea, I now have plenty, and a plan for bringing them about.

The last six months has been our busiest and most profitable so far, and we have grown to a business of 4.6 people.

Some of that new business traces directly to Edensilk-related initiatives.  Some of it comes from existing relationships which have begun to bear fruit.  Either way, how Anvil Media now represents itself to buyers, particularly in terms of our newly acquired understanding of the buyer, has made us far more successful as we seek to convert opportunities into turnover.

That first phone-call to Perth in May was almost certainly the most important I have made so far in business.  While there's a lot more to do, I can now see much of what needs to be done.  And with what we've achieved so far, I now know that what needs to be done can be done.

Darryl Anderson, Managing Director, Anvil Media - Sydney. Click here to view the original testimonial.

I would just like to thank you personally for your assistance in the selection of a sales manager recently at PerthWeb. Whilst I am used to hiring technical people for my business, hir