Visual Communication

Numerous studies agree that visual input has vastly more impact on our perceptions than any other medium, so you want this medium working for you, not against you.

Information which is visually communicated has a dramatic impact on the brain.

Did you know that ...

• 85% of all information is taken in through the eyes, and
• 80% of all motivation is visually stimulated.

In particular, visual materials increase the retention of information.  Specifically, we retain ...

• 20% of what we hear
• 20% of what we see
• 50% of what we see and hear

That's why we've made logo design and branding collateral a focus.

Why present yourself to a client with a wonderful marketing message that is contradicted by your visual communication? Psychologists call this experience 'cognitive dissonance'.  In one stroke it can all but destroy any confidence your prospect or client might have so far developed in your abilities or services.  At a minimum, it will make them suspicious of placing their trust in you.  And nobody does business with people they don't trust!

Instead, everything about the appearance of your company should be coordinated, reinforcing your marketing message.  These appearances are many and varied; including for example ... the way your phones are answered, your on hold messages, your office location, the way your people dress; as well as your visual communications.  These all leave an impression, for better or for worse.  If you can get them all 'compounding' in the right direction, like savings in the bank, they multiply exponentially to magnify a positive impression which is far more powerful than anything you might have said.  As above ... where 20+20=50.

In short, your visual communication reinforces everything you might say or do, and given the amount of time and money you've already invested in getting your messages right, you don't want to torpedo your own efforts by skimping on something as powerful as visual communication.

But that's not all.  What happens when you can't be there in person, face-to-face?  Combined with effective copywriting, visual communication is going to make all the difference between whether you get an enquiry, or a sale, or nothing.  How you design and produce your logo, letterhead, brochures, signage, web site, etc will speak volumes to your clients and prospects alike.  Whether you like that thought or not; even the absence of such communications, as well as the quality of your existing visual communications, IS RIGHT NOW saying something about you and your business.

So what do you want these people to be perceiving?  Is your current 'image' reinforcing your marketing message, or detracting from it?  Do you even know which?  Visual communication is another language that we all understand, but few of us can 'speak'.  It is the language of graphic designers.  And it takes years to become fluent in this visual language, and to exercise it deliberately.  The rest of us need graphic designers to translate what we want to say into images.  That's why you "know" when something doesn't look right; but you "can't put your finger on it"!  Graphic designers can.

You may not be sure what your marketing message is yet; in which case we'll need to work on that with you before worrying about the visual translation.  The quality and effectiveness of the visual communication we create for you is directly related to the clarity of your marketing message.  That's why our graphic design work is conducted within a team of marketing and copywriting professionals.  Again, the combined effect is greater than the sum of the parts.

Once we've got your message sorted out, you'll be clear about how you want to be perceived in your target market.  Whether that means professional; corporate; conservative; innovative; nimble; funky; alternative; or whatever ... that is the image that Edensilk can develop for you, together with the visual communication that will reinforce those perceptions, from first impressions to long-lasting positive effects.

For example, your logo is central to your identity and how your business is perceived by others.  A professionally designed logo 'speaks' for your business when you can't.  A really effective logo is one that instantly and unambiguously conveys the nature and purpose of your business.  It forms the centrepiece from which all other forms of visual communication take their cue.

Remember ... a confused person will not easily do business with your company, and confused staff will not convey a unified message to them.  The visual medium is the undisputed superhighway of communication, and you need to drive your business down that highway with purpose and poise.

No matter what the size or sector of your business, our service includes the creation (or improvement), design, artwork, and production of your:

Many of the above you may not have at present - maybe not even thought of - but they all combine with compelling copy and superior selling skills to present an irresistible message to your prospects and existing clients.

Furthermore, it's important to realise that good concepts can be stymied by poor design ... and good design can be destroyed by poor artwork ... likewise good artwork can be completely devalued by poor production.

You can think of these 4 key steps in our service process as the 4 bases in a baseball match ... you've got to cover them all well, and in the right order, to score a home run.  (Do you see what a difference a picture can make?)

When you engage Edensilk to assist you in regard to your visual communication you can expect:

• a free initial consultation;
• accurate scoping and cost estimation;
• on-site service from a skilled and experienced graphic designer;
• prompt and efficient workmanship;
• excellent project management with the skilled input of other related professionals in our team;
• smooth coordination with external suppliers such as printers and sign makers;
• proof read copy that sells;
• value for money with ongoing service eg print production; but most of all ...
• the knowledge that your visual communication is fully synchronised with ALL your marketing endeavours.

Because of its importance and reach, your visual communication project will call into question your marketing strategy, your promotional techniques, your selling methods and skills, your business systems, your web site functionality, your advertising and other copy, your reporting, and more ... so you will be pleased to know that Edensilk can assist you in ALL of these areas.  That means you don't have to source, coordinate and manage multiple suppliers.

Our holistic approach sustains a balanced perspective for all concerned.  There isn't a graphic designer alone who can be sufficiently expert in all these areas, which is why many businesses suffer beautiful creative works that have negligible impact on their top line or bottom line results.  You don't want to be such a victim.

To complete your project Edensilk partners with several graphic designers, each of whom have impressive track records in all aspects of visual communication, boasting both national and local clientele. All have been in the design industry for many years, and in business for themselves for many years, so they can properly appreciate your design needs and your business needs.  These people practice what they preach, and we are proud to work alongside them.

So if you want visual communication that integrates with your whole business, reinforcing messages to your target market, and adding impact that you can bank on; Edensilk can be relied on to help you create, improve, design and produce visual messages and materials that will achieve smarter marketing results that improve your revenues and profits.

To speak to someone about your visual communication requirements call 08 9271 7661 and see why your investment in visual communication will make more sense of every dollar you may ever spend in promoting your business.

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