Marketing Audit

How to get more customers and increase the effectiveness of all your ads, letters, brochures, web pages and promotions

This service gives you practical, step-by-step tools that you need to immediately increase your sales and profits. It's a complete analysis and review of your marketing and advertising strategies and is designed for fast, measurable results.

After all, no matter what business you are in ... 99% of your success or failure comes directly from your ability to attract and keep customers and from your ability to market yourself to them.

It's not always the business that has the best quality products or service that makes the most money. The businesses that make the most money simply know how to sell their products or services better than their competitors.

The key to getting more income and working less in any business is ... having effective systems for developing good relationships with your customers and business contacts, plus ... maximising the effectiveness of all your ads, letters, Yellow Pages, web pages, and other promotions.

Having marketing and operations systems is the 'secret ingredient' behind all successful businesses. All of the successful franchise chains use these tested systems of ads, letters and promotions to gain customers quickly in new locations. They know that having a system for getting new customers, and for keeping them, is vital. Once they have a system, they simply keep duplicating it.

The advantages of having these systems in your business are many, including...

• You control the amount of business you have each week. Having effective systems for getting new customers, keeping your existing ones and for generating extra business from them, means you are no longer at the mercy of the economy or fickle word-of-mouth promotion.

• Your staff morale and productivity increases. The systems make everyone accountable for what has to be done. Having a business that's making good money makes everyone feel good. Your staff are happier because their jobs are secure.

• There's no upper limit to the income you make if you have effective systems in your business. A good ad or letter can bring you ten times the sales of a bad one. What you need is effective ads, letters and promotions and systems. Once you've tested them and proved that they bring results, you simply decide how often you have to use them to achieve the income you want.

• And, best of all, having a marketing system means your whole operation can be put on auto-pilot. Once you find the ads, letters and promotions that work, you are no longer tied to your business. You can afford to hire others to do the tedious work for you.

Of course, developing all this for your business is not so easy.

Let's face it, we all have our strengths and weaknesses. Sometimes, because you are too close to your business, it's hard to see how to improve your results - without working harder or longer. And that's where we might be able to help you.

By analysing what you are doing now we'll be able to see what windows of opportunity you have overlooked, and you'll get strategies to take advantage of these opportunities.

Let's explain what we do for you.

Firstly, you gather together copies of all your newspaper, magazine and Yellow Pages, brochures, quotes, web copy, sales scripts, letters, radio and TV ads. In fact, any promotion you have ever done.

Then, for the first half hour of our meeting we'll analyse your information together while you explain what you were aiming to achieve and how successful your materials and methods have proven to be so far.

Then we'll complete an extensive questionnaire together which will help us understand your business well enough to make informed recommendations.

Then finally, we'll draft up a skeleton marketing plan for you to follow.

During this meeting of approximately 2 hours you'll get specific strategies on how to best market your business. Plus you'll learn what promotions and costly marketing mistakes to avoid.

The three areas we look at are...

1. How to get new customers.

2. How to get your existing customers to come back more often.

3. How to increase the value and profit of each sale you make.

Here are some of the specific strategies you may get in this hour:

• Promotions to build your image in the marketplace and keep your name in front of your customers and prospects - while making profitable sales.

• Strategies for getting new customers, and systems that keep them coming back and buying more from you.

• Advice on how to get the most out of your existing brochures, Yellow Pages ads, letters, press releases, web pages, and any other promotional material you may have.

• Techniques for handling telephone enquiries, converting them into profitable sales, without discounting your prices.

Plus more ...

As you speak with your allocated consultant they'll determine headlines and opening paragraphs for ads you can use, telephone scripts for you and your staff to use, sales presentations for your staff, outlines of "Thank You" and sales letters you can send, plus more - all aimed at increasing your business. Of course, it may take you 12 months to apply it all.

So toward the end of the consultation we'll develop a prioritised action plan. It will contain the most important things you should do to immediately start increasing your business.

You might consider audio taping this consultation for future reference. By listening to it several times you'll come up with your own ideas, sparked from our meeting.

This first meeting will become the basis of your marketing plan and future promotional strategies.

Your investment for this consultation is $240+GST per hour, and it usually takes 2 hours.  It may be conducted over the telephone if you prefer, so long as you can send us your marketing information prior to telephoning us.

After this initial consultation you may want us to help you implement the ideas, write the ads and letters, and design the monitoring and telephone enquiry systems that we recommended and gave examples of in the consultation.

For this on-going support, total marketing materials creation and copy-writing you will receive a separate proposal if required, or some or all of it may be conducted as required at our usual hourly rates.

Edensilk has a team of specialists in fields such as graphic design, web development, copy-writing, sales training, etc who are available at varying rates. Their accessibility will make it much easier, faster, and more cost effective to implement your marketing plan without having to piece together all the necessary resources and people yourself.

And of course...

Everything is covered by our 100% money back guarantee.

If you are not happy with the information given to you during the consultation, simply tell us at (or before) the end. You won't owe us a cent - plus you'll get to keep what we've already provided.

If when we meet, after seeing your materials and analysing your activities to date, your allocated consultant doesn't feel we can help you, we will discontinue the consultation, and of course you will pay nothing. That's right, you simply can't lose.

Please telephone our office today on 08 9271 7661 if you want to take us up on this offer, and we'll make a time for one of our consultants to meet you. But please allow at least 2 weeks as our consultants' schedules can get quite busy and complicated.

Remember this …

We will not hold back on what we advise you when we meet. You will get a complete run-down of useful, hands-on and "how to" marketing strategies for your business. Enough to keep you busy and profitable for a long time. In return, you must be ready and willing to take action.

So, let's get on with the first step right now … gathering up all the material you have used to date to market and promote your business, as we mentioned before.

That is, straight after you call us on 08 9271 7661 to make your appointment.

The Most Commonly Asked Questions and Answers About Edensilk's Marketing Audits and Profit Improvement Plans

Here's what others have asked about our methods before they increased their profits and became satisfied clients.

Question: "Your fee seems high. Will I get value for what I invest?"

Answer: Most of our prospective clients thought exactly the same thing. They thought our fee for marketing strategies was quite high. When they became clients they realised that in many cases there would never be any marketing fee paid by them to us. In fact, depending on your goals and objectives and the nature of your business, it is quite probable that your investment for our services will be returned many times over from the profits that our strategies, ads and letters produce for your business.

Question: "What do you know about my business or profession?"

Answer: We have produced significant increases in profits for many businesses, ranging from a tiny corner store to a large corporation. We will never claim to know as much about your business as you do. What we do know, without question, is why customers buy, why they choose one business over a competing business, why they continue to buy from a business, and why they stop. We know what kinds of advertising and marketing strategies catch their eye, attract them and motivate them to be a continuous, repeat and long-term customer or client.

Question: "How do I know you can help me?"

Answer: Wondering whether any consultant can help you makes good sense. The answer is quite simply "You don't know!". It would be fool-hardy for us to say you do know. We understand your concern and that is why we take most of the risk on our shoulders. At our own expense, we will go through a detailed questionnaire that will provide us with marketing information about your business. After you have sent us your promotional material and given us the answers to the questions we ask you, we will study them, analyse and dissect them, seeking to create marketing strategies that will make your business much more profitable. This initial fact-finding is free of charge with 'no obligation'. If we don't feel that we can help you, you owe us nothing, and you would probably have learned a lot in the process.

Question: "You will probably suggest advertising methods that will be much too expensive for my business."

Answer: Any good business person is concerned about whether advertising will be cost-effective. We understand the potential high cost of advertising. We always work within the budgetary constraints that are established for you. Very often we redesign, redirect and refocus your present advertising methods, turning them into profit producing tools with very little additional cost to you.

Question: "I've tried all that before and nothing ever worked."

Answer: Many businesses said the very same thing to us before they became profitable and satisfied clients. That was, until they began to realise that much of the advertising and marketing that they did was all about what they were selling, not about what customers were buying. Their past advertising was not effective because it was not client-centred. It was not about prospects problems and how their business solves those problems. It was wasteful. Their advertising now generates leads, converts prospects into customers and substantially increases profits. Because their advertising is now about their clients and customers.

Question: "I definitely could use effective and profit-producing marketing strategies. Unfortunately, I have no time during my business day to put them to work."

Answer: Being in business is demanding and time-consuming. It is a 24-hour commitment. The beauty of our profitable marketing strategies is that we make them systematic and easy to execute. They are implemented and used in step-by-step fashion. They can be done by other employees because they are so easy to follow. It will most definitely not take you away from the pressing matters of your day-to-day business activities.

The reservations expressed above are reasonable and very understandable. They are the very same questions that most satisfied customers have asked us before we worked together to make their business more profitable.

Call us now on 08 9271 7661 with any questions you may still have about how we could help make your business or profession more profitable through effective marketing strategies.

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