Cold Calling: Mastering the Telephone
How to get more appointments and sales from fewer phone calls, and actually enjoy the experience
Do you hate making 'cold calls'? Nearly everyone says 'Yes!'. Yet those who know how to do it find it really enjoyable.
If you hate cold calling, it's simply because you don't know how. It's a game you haven't yet learnt to win.
That's OK if you don't want to play. But if you need more customers, and particularly if you sell face-to-face (or over the phone itself) you have to make outbound enquiries, and the fastest and most effective way is by direct telephone contact.
Or maybe yours is one of the many businesses that spend fortunes on passive advertising campaigns which are supposed to cause potential customers to call you? Too often this is just a complex and expensive avoidance mechanism ... a convoluted way of dodging the often less expensive and more targeted method of cold calling. There is a place for both. But what are you doing about cold calling?
If you are concerned that you wouldn't know what to say, scripting can help.
But finding the right words is the least of your problems, because 'tonality' has 5 times more impact than the words you use.
Success in obtaining appointments and sales over the phone is more about attitude than scripting.
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Do you know how to cultivate the right attitudes, and communicate them in the different tones of your voice?
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Do you know how to bypass 'gatekeepers'?
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Do you know what to say to those potential buyers who are 'happy' with what they are doing now?
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Do you know how to avoid 'sending information' to people, when really what you want is an appointment?
If you want to gain an advantage over your competitors, stop doing what you've always done, and try something different. Better still, do something that probably none of your competitors are doing, because they are afraid of cold calling as well.
Considering how few people embrace the opportunities of cold calling, this skill alone will give your business an enormous edge in your marketplace.
Also, the skills of cold calling readily transfer to all the other telephone calls you and your sales team make. People who are poor at cold calling are typically poor at the telephone (and other verbal communication) aspects of every other stage in the sales process.
Edensilk can conduct a comprehensive training workshop on-site with your customer facing personnel ...
Or, we offer a thorough and easy-to-implement video training package covering all the telephone skills a person requires to improve their outbound telephone marketing and selling effort. The package covers:
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selling to businesses by phone
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selling to consumers by phone
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using the telephone to get business appointments
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using the telephone to attract the 'best buyers' into your retail store
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using your voice effectively
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cultivating a winning attitude
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numerous effective scripts for dealing with 'gatekeepers'
This is a programme that has been tested and used effectively by many sales people, including those new to the field, and seasoned professionals who are looking for fresh ideas. It works!
Our "Mastering the Telephone" video training package includes a 71 minute video, corresponding workbook with summary notes to aid learning and retention, and an audio version of the video material.
While poor or non-existent outbound calling techniques may be costing you fortunes in lost opportunity, you need only invest $990 incl GST and an hour or so of your time, to dramatically increase your revenue generating potential.
The more people in your business who are involved in outbound call activity, the better the value of the package.
By having the materials on hand, you (or any member of your sales team) can refresh your memory every time you feel apprehensive about the cold calling process. Just get out the video and workbook, or listen to the audio tape in the car as you travel to and from work. It won't be long before you actually begin to look forward to dedicated periods of cold calling!
How to order? To secure your "Mastering the Telephone" video training package click here to print off an order form. Complete the form and fax it to us straight away. We accept Bankcard, Visa and Mastercard.
Remember, poor telephone techniques are costing your business thousands of dollars in missed opportunities, when instead, good telephone techniques could be earning your business thousands or millions of dollars of extra profits.
Still not convinced? Edensilk is so sure that you will benefit from this package that we are going to remove any excuse you may still be giving yourself for not taking up this offer. We know you would rather pretend that cold calling is not for you, and emotionally you are seeking out any way you can to justify escaping this imperative.
So we have bad news. As with all of our products and services, we extend to you our unconditional 100% money back guarantee. So you needn't entertain any concerns about the quality or relevance of the package. If you don't accept this 'no risk' offer it is simply because you don't want to make 'cold calls'.
Accepting our offer means you will have 30 days in which to learn and test our material, and if you don't believe it is working for you, then we will buy it back from you ... a full refund of $990. But we know that after you have examined this package and put it into practice, you will agree with us that implementing our material will earn you $990 many times over, and you will be exceedingly pleased with your investment.
Someone once said that 'successful people are the ones who are doing what the majority aren't even prepared to try'. Once you know how to 'enjoy' making cold calls you will have experienced the meaning of this saying first hand.
So go right ahead, click here to print off an order form. Complete the form, and fax it to us straight away. You will receive your package within the week.
P.S. Are you making an 'emotional' decision, or a 'business' decision?
P.P.S. If you'd like a friendly voice to answer your questions or you'd like to order via phone, just call (08) 9271 7661
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