Who's Moving Your Cheese? * Maybe it should be you!
Change is the backdrop of everything you do, and everything we do. We only mention it here because it is so much of what we are about.
Our view is that in a competitive marketplace you have to assume the tide is against you, so treading water is just another way of losing ground. Instead, you want to be turning the tide in your favour.
The successful are those who accept change as a constant, who therefore anticipate it, actively look for indications of it, and even initiate it. Unexpected change is quickly accommodated, even enjoyed for the opportunities it may create.
Not everyone is as comfortable with change in business as they need to be, so we have ways to help them one-on-one to more quickly adjust.
But as a business owner, if you are not committed to change and more change, you won't want to partner with us.
As a client of Edensilk we'll keep moving your cheese, and keep encouraging you to move your competitor's cheese, even create new cheese altogether.
* See entertaining book entitled 'Who Moved My Cheese' by Dr Spencer Johnson, 1998, Vermilion.
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