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In some circles it has been said in tribal wisdom that when you discover you are riding a dead horse, the best strategy is to dismount and walk.However, we often try other strategies with dead horses. For a laugh click the heading or here.
It's not really as hard as you might think. Exposure in newspapers, magazines, and even television can do wonders for others' perception and awareness of your business. But how do you get that exposure? The answer starts with a little thing called a press release. Click here or the heading to access our previous articles relating to Advertising/ Marketing such as "How to Get Free Publicity in the Media"
Of all the small companies with whom you interact and have as clients, how many have a written business plan? The answer? Only a handful! If only those without a plan only realised the worth of this tool!
Access our previous articles dealing with Business Planning for example "What are Winning Strategies for Unstable Times?" click here or the heading above
The changing make-up and structure of employee groups, as well as the changing needs of younger employees necessitates a continuing and careful look at how to optimise your precious human resources. Click the subject heading or here for a look at our articles that have been featured on Coaching including "Four Pillars of Good Coaching"
 When you receive an unsolicited testimonial that isn't worded well, set up a brief conversation with the customer to clarify the facts and get permission for a revision. Click here or the heading to view our articles that relate to document writing including "How Good Are Your Testimonials?"
The most important thing about communications is to hear what isn't being said." - Peter Drucker. These articles deal with customer relations issues such as What Clients Really Want and Boosting Customer Loyalty from our previous newsletters. Click the subject heading or here to access these articles
According to a study by iProspect, companies who spend millions of dollars developing corporate Web sites are unintentionally damaging their Web site visibility in search engines. Articles dealing with eCommerce including "Help Web Searchers Find your Company" can be browsed by clicking the subject heading or here.
Truly understanding and examining your business finances, helps you better prioritize the needs of your business. Read our previous articles including "Analyse Your Business Finances" by clicking the heading or here.
Most professional salespeople agree that in order to best serve the customer, we must ask questions that will elicit the customer's wants and needs. For topics including "Get More Sales with Better Merchandising" click here or the subject heading.
To access our previous articles that have dealt with Intelligence & Creativity including "Interruptions Rot IQ" click the heading or here.
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 Management
People respond to motivation both in business and in daily life. A motivated employee tends to be more effective, personally, and professionally. Articles relating to management including "Motivate Your People - They'll Respond". To see our full range of Management Articles click the above heading or here.
How proactive in your own education are you? From as simple as reading the newspaper in order to keep informed, to furthering your formal qualifications to gain broader understanding in your field, the necessity of life-long learning is firmly planted in most people's minds. Previous Articles on Personal Growth such as "Learning For Life Pays Off" can be accessed through clicking here or the heading.
In just a short period, the face of business has changed profoundly. In today's relationship economy, you face a complex matrix of challenges that executives and business managers 20 or even 10 years ago couldn't have imagined. "Manage Your Relationships (Rather Than Managing Information)" is just one of the articles included in this section. Interested? Click the heading or here to go to this page.
In elite sports, tiny improvements can mean the difference between gold and silver medals. In the sport of selling, there are no prizes for second best. Browse through our previous articles on Sales including "How You Can Lift Your Selling Game" by clicking the heading or here.
"It is no longer true that time is money. Time is much more valuable than money." says Jay Conrad Levinson, author of the best-selling 'Guerilla Marketing' series of books. Articles include "Time Management - Are You Getting It Right?" click here or the heading above.
This regular section is based on the book 'The Pursuit of Prime: Maximise Your Company's Success with the Adizes Program' by Ichak Adizes. Within this text, Dr Adizes gives company's leaders a 'how to' guide to reach and keep their companies at maximum vitality, creativity, profitability, performance and commitment, which he calls "prime". Featured topics describe steps in seeking, and staying in this phase of business development. Can you recognise the stage of your business? Do you agree? What steps can be taken to reach or stay at optimum level? click here or the heading above.
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