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10 Biggest Mistakes Organisations Make in Training their Salespeople
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[Preview] - 1. They Treat Sales Training as Simply an Item to be “Checked Off” Their List.
When it comes to sales training, there are basically two types of companies– companies who are simply “getting some sales training” for their people (almost any training will do), and those companies who are making a concerted effort to understand what their shortcomings are and are finding the training that will truly change the outcomes their sellers are producing... [subscribe now for more] |
12 Things Managers Must Do to Create a Great Workplace
[12 Monthly Issues - Quick subscribe] |
| [Preview] - What makes a great workplace? Is it pay, benefits? Is it too complex to understand? Traditionally, management believed that people will always dislike work, and when they are at work, they will always want to be somewhere else. For years, organizations have attempted to measure and understand employee opinions in an effort to understand great workplaces. They have primarily discovered what a great workplace is not, versus what it is. Companies emerged from one consulting project after another with a list of "don'ts" or "quick fixes," without observing much sustainable change... [subscribe now for more] |
Essential Programme for Business Owners
Hyper-Growth Programme - Overview & Content Samples
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[Preview] -Strategy Planning & Execution. Every business leader would like to create a sound strategy and have it executed well. However, accomplishing this remains an elusive goal for most business organizations. Devising and implementing new and innovative strategies to exploit opportunities in a competitive world is daunting. Clearly, no one strategy fits all companies. As with most complex problems, the solution to planning and executing strategy lies in creating a practical, step-by-step methodology that breaks the problem into manageable components to be addressed in a logical sequence. The 24 steps in this series describe such a systematic process.
What exactly is strategy?... [subscribe now for more]
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Strategies and Tips
17 Strategies for Retaining and Nurturing Customers
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[Preview] - Strategy 1: Customer Research
Naturally, customer service is central to a great customer retention program, so let’s immediately dispel a basic mistake that just about every business makes…
Customer service isn’t about delivering what we think they (the customers) want.
Customer service starts with finding out what customers really need and want, as distinguished from what we think they need and want. See the difference? ... [subscribe now for more] |
22 High Powered Free Guerrilla Marketing Weapons
[ 22 Daily Issues - Quick subscribe] |
| [Preview] - Day 1: Business Card. Give your card this quick 1 -minute test. Look at your card and ask yourself does my card offer at least four methods of contact? Guerrillas have six or more. Mobile, email, www, freecall, A.H., fax, office number, P.O. Box, and Street address. If a stranger found your card on a table somewhere would they instantly know a lot about your business / product / service. Is your card printed on two sides? Printing on the reverse costs only 3 cents per card. How many orders do you need to justify this small investment?... [subscribe now for more] |
Articles
Pursuit of Prime
[12 Monthly Issues - Quick subscribe] |
| [Preview] - Article 1 - Business Vitality and it's Problems. Problems come with change. Rejoice. As change is a necessary characteristic of growth, and no company has ever achieved peak performance - prime - without changing. The struggle for success is a struggle with problems, but we can make a distinction between problems that threaten and problems that beckon. Although we need to carefully observe the filter through which we view problems, we need to be aware that some problems are abnormal and require attention... [subscribe now for more] |
Edensilk Monthly Newsletter
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